Bikini waxing is the epilation of pubic hair in and around the pubic region by the use of wax. While the practice is mainly associated with women, men at times also remove pubic hair. With certain styles of women’s swimwear, pubic hair may become visible around the crotch area of a swimsuit. Visible pubic hair is widely culturally disapproved of and considered to be embarrassing, and so is at times removed. However, some people also remove pubic hair that is not exposed, for aesthetic, personal hygiene, cultural, fashion or other reasons.